How Conversion works with Demandbase
Conversion connects to Demandbase to bring account intent and engagement into the workflows and scores your team runs on. Demandbase measures interest at the account level. Conversion puts it to work on the people you know at those accounts, in scores that weigh account engagement next to each contact's own activity and in plays that run across email, ads, and sales.
What you can do
Account engagement in the score
Scoring workflows can weigh Demandbase intent and engagement next to contact fit and first-party activity. Magic Enrich can combine contact and company data into one score tier, and If/Else branches act on it.
Orchestration across channels
When an account's engagement rises, one workflow can move its known contacts into a nurture, add them to an audience linked to LinkedIn or Google ads, and create a Salesforce task for the owner.
A weekly account read for sales
A scheduled Conversion agent can review an audience built on Demandbase intent each Monday and post a summary by account to your sales channel in Slack.
