How Conversion works with Domo
Conversion connects to Domo so marketing teams can use Conversion campaign and engagement data in Domo for campaign and pipeline reporting. Domo brings data from across the business into shared dashboards, so Conversion programs can be reported on next to the metrics the rest of the company already tracks.
What you can do
Programs as the reporting unit
Launches, webinars, and field events are all campaigns in Conversion, each holding its own emails, forms, and workflows along with its members and their statuses, so every program can be reported on as one unit.
Aligned with Salesforce
Conversion campaigns can stay in sync with linked Salesforce campaigns, members and statuses included, so the programs you report on in Domo match the campaigns sales sees in Salesforce.
