How Conversion works with Gong
Conversion connects to Gong so call insights and conversation signals can start campaigns. Gong captures and analyzes customer interactions, and Conversion turns what it finds into the next marketing step, from a follow-up built around what came up on the call to a pause on broad sends while the deal is live.
What you can do
Calls that start campaigns
A signal from a call can enroll the contact in the campaign that fits, whether that's a post-call follow-up, a competitive nurture, or a re-engagement track for a stalled deal.
Follow-up with deal context
Emails a call triggers can use Liquid to pull the opportunity's stage and amount and the contact's role on the deal, so the message matches where the deal stands.
Quiet periods during live deals
The same workflow can add the contact to a static audience your nurture criteria exclude, then remove them after a Time Delay, so people in active sales conversations sit out broad sends.
