How Conversion works with Influ2
Conversion connects to Influ2 to bring person-level ad engagement and intent into audiences and workflows. Influ2 runs B2B ads aimed at specific people at your target accounts and reports who engaged, so Conversion can act on the individual contact rather than the whole account.
What you can do
The person, not just the account
Audiences and workflow conditions can target the specific contacts who engaged with your Influ2 ads, so follow-up goes to the people paying attention instead of everyone at the company.
Ads first, then email and sales
Ad engagement can start a workflow that enrolls the contact in an email nurture, posts to your sales channel in Slack, or creates a Salesforce task for the owner.
New faces on open deals
Combine Influ2 engagement with Salesforce opportunity data to find engaged people at accounts with an open deal who aren't on the opportunity yet, then flag them to the deal team in Slack.
