Overview
The marketing paradigm is shifting faster than ever before. Claude is moving from a writing assistant to an active teammate across the marketing stack — drafting campaigns, analyzing customer data, automating ops, and personalizing outreach at scale. This session shows how leading marketing teams are putting Claude to work in 2026, with real workflows, MCPs, and tools you can adapt to your own team.
What you’ll learn
- How marketing teams are deploying Claude across the campaign lifecycle
- Using Claude Code, MCPs, and workflows to power your marketing stack
- Practical patterns for using Claude on real marketing data and workflows
- What it takes to move from one-off chats to scaled, repeatable tools and workflows