How Conversion works with Attentive
Conversion connects to Attentive through webhooks that bring SMS engagement into Conversion as custom events on your contacts. Sends, link clicks, opt-ins, opt-outs, and replies are each verified and matched to an existing contact by email, where they can trigger workflows and shape audiences. The Conversion team configures the connection for your workspace, and SMS messages continue to send from Attentive.
What you can do
SMS signals that start workflows
Use the Custom event occurred trigger to act on an SMS click or reply, such as alerting a rep in Slack or updating a field.
Audiences built on SMS engagement
Segment contacts who clicked, replied, or opted out of SMS alongside their CRM, email, and web activity.
Verified and matched
Each webhook is checked against its HMAC signature, and events attach only to contacts that already exist in Conversion, matched by email.
What syncs
| Data | Direction | Details |
|---|---|---|
| SMS sends and link clicks | Into Conversion | Custom events on the matching contact when a message is sent or a link in it is clicked. |
| Subscribes and unsubscribes | Into Conversion | Custom events when a subscriber opts in to or out of SMS. |
| Inbound messages | Into Conversion | Custom events when a subscriber replies by text. |
