How Conversion works with Pendo
Conversion connects to Pendo in both directions, bringing product usage in as marketing signal and triggering Pendo in-app guides from Conversion workflows. In Conversion, that usage works like any other engagement signal, so it can define audiences, start workflows, and feed lead scoring. One journey can then reach a user by email and inside your product.
What you can do
Usage that shapes audiences
Product usage from Pendo sits next to email, form, and web engagement, so an audience or a workflow trigger can tell an active trial user from one who stalled.
Guides from any journey
Conversion workflows can trigger Pendo in-app guides, so onboarding and adoption journeys reach users inside your product with the same timing and targeting as your emails.
Usage in lead scoring
Scoring workflows can weigh product usage next to email engagement and company fit, then write the result to a field that routing workflows and your Salesforce sync can use.
