How Conversion works with LinkedIn Ads
Conversion connects to LinkedIn Ads to sync audiences, bring Lead Gen Form leads in as contacts, and show campaign performance in the Ads dashboard. Members of a linked Conversion audience upload to a LinkedIn matched audience, and each lead from a synced form creates or updates a contact by email. An optional Tracking toggle ties each site visit from an ad to its campaign group, campaign, and creative.
What you can do
Audiences that keep up
Link a static or dynamic Conversion audience to a matched audience. Current members upload when you link it, and new members upload as they join, whether they match its filters or a workflow adds them.
Lead Gen Form leads as contacts
Each lead from a synced form creates or updates a contact and records a form submission, so it can start a workflow like any other form fill. The form's own settings decide whether new leads are subscribed and synced to your CRM.
Visits traced to the ad
Turn on Tracking once per ad account, and the Conversion tracking script records the campaign group, campaign, and creative behind each visit. Campaigns you create later inherit it.
Performance next to contacts
The Ads dashboard charts impressions, clicks, cost per click, and click-through rate alongside the contacts Conversion has tied to each campaign and ad.
What syncs
| Data | Direction | Details |
|---|---|---|
| Audiences | Out of Conversion | Members of a linked Conversion audience upload with email, first and last name, job title, company name, and country. Admins can change which field fills each one. |
| Lead Gen Form leads | Into Conversion | Leads submitted after you sync a form create or update a contact, matched on email, and record a form submission. Enabled per workspace. |
| Campaigns and performance | Into Conversion | Campaign groups, campaigns, and ads appear in the Ads dashboard with impressions, clicks, cost per click, and click-through rate. |
| Tracking parameters | Out of Conversion | Optional. LinkedIn appends Conversion's cai_ parameters to every ad's landing page URL, except in Conversation and Message Ads. |
How to connect LinkedIn Ads
- 1 In Settings > Ads, connect LinkedIn with a user who is an admin on the ad account, then link the ad accounts you want to use.
- 2 Optionally turn on Tracking for each ad account so LinkedIn adds Conversion's parameters to your ads' landing page URLs.
- 3 Open a Conversion audience, go to the Ads audiences tab, and link it to a LinkedIn audience in a linked ad account.
- 4 Once lead gen forms are enabled for your workspace, choose New form > Sync a LinkedIn form, pick the ad account and form, and map the question that holds the email.
