How Conversion works with Sequel
Conversion connects to Sequel with API credentials and syncs its webinars with Sequel events, so registrations flow both ways and attendance comes back. Registrations made from Conversion confirm immediately with the person's join link, and sign-ups on Sequel's own registration page arrive in real time. A few minutes after the session ends, members move to Attended, Attended On-Demand, or No Show, with watch time recorded for live and replay viewers, and a linked Salesforce campaign receives the same statuses.
What you can do
Join links right away
Sequel confirms registrations from Conversion immediately, so a confirmation email placed after the Update Campaign Member step can include each person's personal join link.
Real-time sign-ups
People who register on Sequel's own page arrive in Conversion as they sign up, so they enter your confirmation and reminder workflows without waiting on a scheduled sync.
Live and on-demand attendance
Sequel reports how long each attendee watched, live or on demand, so follow-ups can split between live attendees, replay viewers, and no-shows.
Statuses in Salesforce
Link the webinar to a Salesforce campaign and every status Sequel reports reaches its campaign members. When Conversion creates the campaign, Attended and Attended On-Demand are marked as responded.
What syncs
| Data | Direction | Details |
|---|---|---|
| Event details | Into Conversion | Title, date and time, duration, and timezone, kept current from Sequel. |
| Registrations | Two-way | Members set to Registered are registered on Sequel with their join link right away. Sign-ups on Sequel's page arrive in real time, matched by email or created as new contacts. |
| Attendance | Into Conversion | Attended, Attended On-Demand, or No Show, with how long each person watched. Sequel doesn't report join or leave times. |
How to connect Sequel
- 1 Get your client ID, client secret, and company ID from your Sequel account.
- 2 In Conversion, open Settings > Integrations, click Connect on Sequel, and enter the three values. Conversion checks them before saving.
- 3 Open a Conversion webinar, click Connect on the webinar platform card in the Overview tab, and select the Sequel event before the session ends.
- 4 Register members by moving them to Registered, by hand on the Members tab or with the Update Campaign Member workflow step.
