How Conversion works with Zoom Webinar
Conversion connects to Zoom through OAuth and syncs its webinars with Zoom webinars, so registrations flow both ways and attendance comes back. Moving a member to Registered signs them up on Zoom and stores their personal join link, and sign-ups on Zoom's own registration page arrive as members when Zoom reports them. Once Zoom finalizes its report, members move to Attended or No Show, with join time, leave time, and duration recorded for attendees, and a linked Salesforce campaign receives the same statuses.
What you can do
Registration from your own forms
Build the landing page and form in Conversion. The Update Campaign Member step registers each contact on Zoom and waits for their join link, so the confirmation email that follows can include it.
Attendance without exports
When Zoom finalizes its attendance report, usually within minutes of the session ending, members move to Attended or No Show, with join time, leave time, and duration recorded for attendees.
Follow-ups by attendance
Criteria triggers on webinar status send attendees a next step and no-shows the recording, and Liquid can check how long each person stayed to tailor the message.
Statuses in Salesforce
Link the webinar to a Salesforce campaign and every registration and attendance status from Zoom reaches its campaign members, while changes made in Salesforce flow back.
What syncs
| Data | Direction | Details |
|---|---|---|
| Webinar details | Into Conversion | Title, date and time, duration, timezone, host, and registration page URL, updated when the webinar changes in Zoom. |
| Registrations | Two-way | Members set to Registered are registered on Zoom. Sign-ups on Zoom's registration page arrive as members, matched by email or created as new contacts. |
| Join links | Into Conversion | Each registrant's personal join link, Zoom registrant ID, and registration time are saved as member fields for your emails. |
| Attendance | Into Conversion | Attended or No Show after the session, with join time, leave time, and duration recorded for each attendee. |
How to connect Zoom Webinar
- 1 Confirm your Zoom account has the Zoom Webinars add-on. The integration works with Zoom webinars, not meetings.
- 2 In Conversion, open the Integrations tab in settings and click Connect on Zoom. A Zoom account admin signs in and clicks Allow to approve the requested scopes.
- 3 Open a webinar in Conversion, click Connect on the webinar platform card in the Overview tab, and select the Zoom webinar before the session ends.
- 4 Register members by moving them to Registered, by hand on the Members tab or with the Update Campaign Member workflow step. Zoom requires a valid email and a first name.
- 5 To mirror statuses in your CRM, connect the webinar to a new or existing Salesforce campaign from the same Overview tab.
