How Conversion works with ZoomInfo
Conversion connects to ZoomInfo to append firmographic and contact data to the records in your pipeline. Appended values behave like any other field in Conversion, so one firmographic definition of your ICP can drive audiences, workflow branches, scoring, routing, and email personalization at once.
What you can do
Firmographic audiences
Build dynamic audiences on firmographic criteria, such as industry or company size, for ICP tiers and ABM lists. Membership updates on its own as appended data changes a record.
Fit you can route on
A Magic Enrich step can turn appended firmographics into a consistent ICP fit or score tier, and If/Else branches and Assign Owner steps send each lead where its tier belongs.
Copy by industry and segment
Liquid in emails, Slack alerts, and Salesforce tasks can reference any contact or company field, so appended data can change the message for each industry or segment.
