Marketing doesn't stop at the closed-won
Most MAPs are optimized for acquisition and ignore everything after the deal closes. Conversion connects your warehouse and product data so you can drive onboarding, adoption, cross-sell, and retention at scale.
What's broken today
Post-sale is a blind spot
Your MAP has rich data on prospects but almost nothing on customers. Product usage, health scores, and expansion signals live in the warehouse where marketing can't reach them.
One-size-fits-all nurtures
Every customer gets the same onboarding sequence regardless of their plan, usage patterns, or which features they've activated. Personalization stops at 'Hi {first_name}'.
Churn signals go unnoticed
Product usage drops, support tickets spike, and renewal dates approach. By the time someone notices, the customer is already evaluating competitors. Marketing could help, but the data isn't connected.
How Conversion solves this
Product Data in Every Campaign
Connect product usage, feature adoption, billing tier, and health scores from your warehouse directly into your marketing workflows. Trigger campaigns when usage drops, send upgrade nudges when users hit plan limits, and celebrate milestones when customers activate key features.
Lifecycle-Stage Workflows
Build workflows that span the full customer journey: onboarding sequences based on actual product adoption (not just time-based delays), expansion campaigns triggered by usage signals, and renewal nurtures that start at the right time with the right message.
AI-Personalized Content
AI agents that personalize messaging based on each customer's product usage, plan, industry, and engagement history. Every email, every touchpoint adapts to where the customer actually is in their journey, not where a static drip assumes they are.
Cross-Sell & Upsell Automation
Identify expansion opportunities using product usage patterns and firmographic data from your warehouse. Automatically trigger campaigns when accounts show signals of readiness for additional products, higher tiers, or new use cases.
Frequently asked questions
Any data in your warehouse: feature adoption, login frequency, usage volume, plan tier, billing status, support tickets, NPS scores, health scores. If your data team has modeled it, Conversion can use it in segmentation, personalization, and workflow triggers.
Yes. Build onboarding workflows that branch based on plan tier, company size, industry, or which features were purchased. Each path can use product adoption signals to dynamically adjust timing and content as the customer progresses.
Conversion syncs lifecycle data bidirectionally with Salesforce. CS teams see campaign engagement alongside product usage and health scores. Marketing campaigns can trigger based on CS-managed fields like renewal date or health status, and CS gets notified when marketing touches occur.
Conversion handles marketing-driven lifecycle engagement: emails, multi-channel campaigns, and automated workflows based on product data. If you use an in-app onboarding tool (like Pendo or Appcues), Conversion complements it by handling the out-of-product communication.
Turn customers into your best growth channel
See how Conversion connects product data to marketing automation for full-lifecycle engagement.
