Stop duct-taping your marketing stack
Conversion gives MOps teams the flexible data model, reliable Salesforce sync, and native warehouse access that legacy platforms can't. Build and ship campaigns in hours instead of weeks.
What's broken today
Rigid data models
Legacy MAPs force you into flat lead databases with limited custom objects. Modeling complex B2B relationships requires workarounds, hacks, and constant maintenance.
Fragile Salesforce sync
Field mapping breaks, sync errors are cryptic, and debugging takes hours. You spend more time maintaining the CRM connection than building campaigns.
Slow campaign velocity
Using warehouse data means filing a ticket with the data team. By the time the CSV lands in your inbox, the campaign window has closed.
How Conversion solves this
Flexible Data Model
Define custom objects that mirror your actual business entities. Create relationships between accounts, contacts, opportunities, and any custom object without workarounds. Connect your Salesforce instance and your data warehouse, and every field is immediately available for segmentation, personalization, and workflow triggers.
Native Warehouse Connectivity
Query Snowflake, BigQuery, or Databricks directly from the segmentation builder. Use product usage data, billing signals, and enrichment outputs without reverse ETL middleware or engineering tickets. Your warehouse data is available in real time for every campaign.
Enterprise Salesforce Sync
Bidirectional sync with transparent field mapping, conflict resolution rules, and full audit logging. Trace every field change back to its source. Debug sync issues in seconds, not hours. Built for the complexity of enterprise Salesforce instances.
AI Agents for MOps
AI agents that create campaigns, score leads using signals across your CRM and warehouse, personalize content at scale, and audit your platform for data quality issues. Your team focuses on strategy while agents handle the execution.
Frequently asked questions
Most teams complete migration in 2-4 weeks. Conversion provides guided migration that maps your existing programs, scoring models, email templates, and integrations. Your team continues running campaigns in your current platform during the transition.
Yes. The visual segmentation builder lets you query warehouse tables and views with a point-and-click interface. Power users can drop into SQL when needed, but it's never required for standard segmentation and personalization.
Conversion's sync is bidirectional with full audit logging, conflict resolution rules, and transparent field mapping. Unlike Marketo's sync, every field change is traceable and sync errors surface with clear explanations and suggested fixes.
For marketing use cases, yes. Conversion reads directly from your warehouse, eliminating the need for a separate reverse ETL layer to push data into your MAP. Teams typically retire Hightouch or Census for marketing workflows after switching.
Built for MOps teams that move fast
See how Conversion replaces the duct tape with a platform that actually fits the way your team works.
