Your marketing stack was built for a different era
Legacy tools can't keep up with how your team needs to operate. Conversion gives marketing leaders pipeline visibility, AI-powered team velocity, and a unified platform that replaces 4-5 point solutions.
What's broken today
Attribution is broken
Your CRM says one thing, your MAP says another, and the warehouse has the real picture. Proving marketing's pipeline impact requires manual spreadsheet work every quarter.
Your MOps team is a bottleneck
Every campaign request goes through 1-2 overloaded people. Your team's ambitions outpace your ability to execute because the tools require too much manual configuration.
Too many tools, too many gaps
You're paying for a MAP, a CDP, a reverse ETL tool, an enrichment provider, and a scoring platform. They overlap in some areas and have gaps in others.
How Conversion solves this
Pipeline-Connected Reporting
Campaign performance tied directly to pipeline and revenue, not vanity metrics. See which campaigns drive closed-won deals by persona, segment, and lifecycle stage. Give your CEO the numbers they're asking for without a week of spreadsheet work.
AI That Multiplies Your Team
AI agents that create campaigns, generate content variants, score leads using every available signal, and optimize send times. Your team of 3 operates like a team of 10. These aren't chatbot gimmicks; they're trained on your business data and deployed in your workflows.
One Platform, Not Five
Conversion replaces your MAP, CDP, reverse ETL, and scoring tools with a single platform. Fewer vendor contracts, fewer integrations to maintain, and a single source of truth for your marketing data. Most teams see 30-40% cost reduction.
Enterprise Ready from Day One
SOC 2 Type II certified, GDPR compliant, with role-based access control and full audit logging. Enterprise Salesforce sync with conflict resolution. De-risk the purchase for your security and IT teams.
Frequently asked questions
Conversion ties every campaign, email, and workflow to pipeline and revenue outcomes. You can report on influenced pipeline, sourced pipeline, and campaign ROI by segment, persona, or lifecycle stage without manual attribution spreadsheets.
Most teams see measurable impact within the first quarter. Campaign velocity increases immediately (hours instead of weeks), and the platform consolidation typically saves 30-40% on marketing tech spend within the first year.
Conversion's AI agents are trained on your specific business data, messaging, and customer profiles. They handle concrete tasks: drafting campaign content, building audience segments, scoring leads based on behavioral and firmographic signals, and auditing data quality. Every output is reviewable before deployment.
Conversion is designed for marketing operations professionals. The concepts are familiar (workflows, segments, templates, scoring models) but the execution is dramatically faster. Most MOps teams are fully productive within 2 weeks of onboarding.
Give your team the platform they deserve
See how Conversion helps marketing leaders drive more pipeline with fewer tools and less manual work.