Your migration team is ready
Our in-house deployment strategists plan, execute, and optimize your migration from any legacy MAP. They stay hands-on long after go-live so your team never feels stranded.
Trusted by teams that made the switch
2-6 wk
Average migration timeline
1:1
Dedicated strategist support
0
Gap in campaign execution
4.9
Customer satisfaction score
A dedicated strategist, not a help desk
Every migration is led by an in-house deployment strategist who knows Conversion inside and out. No outsourced consultants, no ticket queues. One person who owns your success from kickoff through optimization.
Hands-on execution
Your strategist does the technical migration work alongside your team. They rebuild workflows, configure sync, and validate data.
Direct communication
A shared Slack channel with your strategist. Real answers in minutes, not days. No routing through support tiers.
Post-go-live partnership
They don't disappear after cutover. Weeks of embedded support to monitor, optimize, and make sure your team is fully ramped.
Five phases, zero downtime
A structured, phased migration that keeps your campaigns running while we handle the heavy lifting.
Discovery & Audit
Your deployment strategist maps every program, scoring model, email template, integration, and routing rule in your current platform. Nothing gets missed.
Migration Planning
Together, you build a phased plan with clear milestones. Your team keeps running campaigns in your current platform throughout the transition.
Data Migration & CRM Sync
Contact records, custom fields, and list structures are migrated with validation at every step. Salesforce sync is configured and tested before cutover.
Program Rebuild & Testing
Your most critical workflows, nurture programs, and scoring models are rebuilt in Conversion and tested end to end. Your strategist handles the technical work.
Go-Live & Optimization
Your strategist stays embedded with your team after cutover. They monitor deliverability, optimize workflows, and make sure adoption sticks.
Everything moves over
We don't just migrate your data. We migrate your entire marketing operation so your team picks up right where they left off.
Contact Records
Every contact, lead, and account with full field data and list memberships intact.
Email Templates & Assets
HTML templates, images, snippets, and dynamic content blocks rebuilt and tested.
Workflows & Nurture Programs
Automation flows, drip sequences, and trigger logic mapped and rebuilt.
Scoring Models
Lead and account scoring logic translated with behavioral and demographic rules intact.
Salesforce Sync & Integrations
Field mappings, sync rules, and third-party connections configured and validated.
Lists, Segments & Forms
Static lists, dynamic segments, forms, all migrated or rebuilt.
“Our deployment strategist felt like part of our team. They knew our Marketo instance better than we did and had us fully live in three weeks. We never missed a send.”
KBKorey Beaver
Marketing Operations Manager, People Data Labs
Common questions
Everything you need to know about switching to Conversion.
Most teams are fully migrated and live in 2 to 6 weeks depending on complexity. Simple setups with a few active programs can go faster. Enterprise instances with hundreds of programs, complex scoring, and multiple Salesforce integrations take closer to six weeks. Your strategist builds a timeline with you during the planning phase.
Yes. Migrations are phased so your team continues sending from your current platform until each program is rebuilt, tested, and ready in Conversion. There is no gap in campaign execution.
We have guided migration playbooks for Marketo, HubSpot, Pardot, Customer.io, and more. If you are on a different platform, our team will scope a custom migration plan during discovery.
Your deployment strategist stays hands-on even after go-live. They monitor deliverability, review campaign performance, troubleshoot any issues, and run optimization sessions with your team. Support does not end at cutover.
Typically very little. Our deployment strategists handle most of the technical migration, CRM sync configuration, and data validation. If your setup involves custom API integrations or warehouse connections, we may coordinate briefly with your engineering team, but the heavy lifting is on us.
Ready to make the switch?
Talk to our team about a guided migration from your current platform. Most teams are fully live in weeks, not months.