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Marketo HubSpot Salesforce Marketing CloudFeatured
Why you need product data for cross-sell & upsell motions
Most B2B teams run expansion plays on static CRM data and guesswork. Here's why real product usage signals from your warehouse are the key to predictable cross-sell and upsell.
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Deep dives into the infrastructure, architecture, and technical decisions behind Conversion.
Engineering
We’re sharing how we power marketing automation at scale using Temporal. By rethinking how workflows run, update, and scale, we’ve built a system that reliably handles millions of contacts and long-lived automations without breaking a sweat.
Engineering (2)
Engineering
This article dives into how we designed and built the data connector and data synchronization platform — the component responsible for syncing millions of our customers’ most important business records in from and out to their CRM’s every day.
Engineering
How we built the service-to-service communication layer behind Conversion, handling over 30 million requests a day across 350+ endpoints.
